Today’s guest is a DJ turned music executive and founder of JV Agency, a music marketing firm celebrating its 10 year anniversary. She has handled thousands of album launches throughout her career, including for acts like Fall Out Boy, Shawn Mendes, and the Killers.
She specializes in digital marketing with a side passion for empowering women in the music industry. She pays it forward by bringing in interns with the goal of mentoring and creating a career path for them. In fact, her own path started as an intern at Def Jam Records.
As a public speaker, she has appeared at SXSW, Canadian Music Week, Live Nation All Access Fest, numerous university events, and is a GRAMMY U mentor. She’s been quoted by Forbes, CNBC, and the LA Times.
She’s the music marketing maven with the motto “Stay resilient, stay authentic.”
Meet Jazmine “DJ Jazzy” Valencia!
In This Episode
How an internship at Def Jam Records defined her career path
Jazmine’s “Marketing Starts At Home” philosophy explained
Two big mistakes emerging artists make in marketing themselves
Most common marketing challenge female artists face that male artists do not
Mentoring through internships at her own agency and at GRAMMY U
Emerging female acts Jazmine’s excited about
Plus Jazmine Valencia’s answers to the Shakedown Questions!
“Marketing Starts At Home”
These are the wise words of Jazmine Valencia of JV Agency in L.A. She provides both public and private information in our podcast chat about successfully marketing your music and brand. Networking is part of home-grown success.
How do you expect strangers to buy tickets and music if your local circles are not? That’s why a group of Michigan-based music professionals volunteered to start a campaign petitioning the Recording Academy to launch a regional chapter. Many people still think that the Academy simply hosts the GRAMMYS, but it offers so much more by way of career development resources, political and legal advocacy, grants, mentorships, and more. If you’re based in Michigan and want to be a part of this initiative, please contact me.
Meanwhile, Jazmine announced, “The JVA team is pleased to offer Herizon Music newsletter subscribers a special 15% discount on their digital marketing services. Please email herizon@jvagency.co, and mention "Herizon15" in the email to receive the discount.”
Email them and see if it’s for you, no obligation!I f it is for you, you’ll get the discount and Herizon Music gets a referral fee that helps keep our newsletter and podcast up and running.
Recorded in March 2024.
Disclaimer: Opinions of Herizon Music show guests are not necessarily those of Thea Wood Productions, LLC or its employees, volunteers, advisors, or contractors.
Herizon Music is produced by Thea Wood Productions, LLC, an Amazon Associate that earns from qualifying purchases. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.
Guest Links
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Emerging artists Jazmine Valencia is working with who are mentioned in this episode:
Credits
Guest: Jazmine Valencia
Host: Thea Wood
Producer: Thea Wood Productions, LLC
Listen to other episodes of Herizon Music: The Podcast.
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