Herizon Music: The Newsletter
Herizon Music: The Podcast
Jazmine Valencia: From Record Label Intern to Digital Marketing Mentor
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Jazmine Valencia: From Record Label Intern to Digital Marketing Mentor

And the mistakes artists make in advancing their music careers

Today’s guest is a DJ turned music executive and founder of JV Agency, a music marketing firm celebrating its 10 year anniversary. She has handled thousands of album launches throughout her career, including for acts like Fall Out Boy, Shawn Mendes, and the Killers.

She specializes in digital marketing with a side passion for empowering women in the music industry. She pays it forward by bringing in interns with the goal of mentoring and creating a career path for them. In fact, her own path started as an intern at Def Jam Records.

As a public speaker, she has appeared at SXSW, Canadian Music Week, Live Nation All Access Fest, numerous university events, and is a GRAMMY U mentor. She’s been quoted by Forbes, CNBC, and the LA Times.

She’s the music marketing maven with the motto “Stay resilient, stay authentic.”

Meet Jazmine “DJ Jazzy” Valencia!

In This Episode

  • How an internship at Def Jam Records defined her career path

  • Jazmine’s “Marketing Starts At Home” philosophy explained

  • Two big mistakes emerging artists make in marketing themselves

  • Most common marketing challenge female artists face that male artists do not

  • Mentoring through internships at her own agency and at GRAMMY U

  • Emerging female acts Jazmine’s excited about

Plus Jazmine Valencia’s answers to the Shakedown Questions!

Recorded in March 2024.

Disclaimer: Opinions of Herizon Music show guests are not necessarily those of Thea Wood Productions, LLC or its employees, volunteers, advisors, or contractors.

Herizon Music is produced by Thea Wood Productions, LLC, an Amazon Associate that earns from qualifying purchases. Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or its affiliates.

Guest Links

If you don’t see these links (or embedded videos!) on your podcast platform, get the full experience at HerizonMusic.com.

JV Agency
LinkedIn
Instagram

Emerging artists Jazmine Valencia is working with who are mentioned in this episode:

Credits

Guest: Jazmine Valencia
Host: Thea Wood
Producer: Thea Wood Productions, LLC

Listen to other episodes of Herizon Music: The Podcast.

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